My second favorite show at New Zealand Fashion Week was Ruby’s, if only because I have a sort of crush on their styling and their blog and the whole idea of their boutique. A few weeks ago when I was walking out of a thrift store here in town I ran into the cutest girl from New Zealand, and we got to talking about New Zealand fashion and she told me about the Ruby boutique and how lots of the girls around there dress kind of Ruby-ish, and it sounded like heaven. And it seemed really paranormal (in the best way possible) to be talking about New Zealand fashion in front of the thrift store I go to every single week. And what’s more amazing is that she and my sister Lauren ran into each other in Nashville a few days later!
Anyhow last week one of you mentioned in a comment that what makes New Zealand Fashion Week so refreshing is how wearable most of its clothes are, and that’s exactly what I like about this collection. There’s nothing too dramatic or showy–just great pieces put together in interesting ways.
A/W 2011 lookbook now available on the Ruby website.
I love the 90s vibe of this collection so much!
Wow where in NZ was she from? I’m a Kiwi, and I own wayyyy too much Ruby stuff. Their collections are always wonderful, I went to a party at their Christchurch store to celebrate NZFW and got free champagne and cupcakes! So lovely.
vhttp://elvetbitchez.blogspot.com
I love the cut of the dresses, all so wearable and desirable x
I have to stop looking at these Fashion Week posts! Everything in my closet suddenly looks So Last Season. I love these posts!
I don’t know why but i’ve always wanted you to post a photo of your wardrobe… x
Haha yup girls here in NZ do dress ‘Ruby’ ish… I get such a kick out of your kiwi fashion fetish, whenever I go to the States everyone thinks New Zealand is Tasmania.
I love seeing international bloggers get excited about kiwi fashion
I’m a New Zealander and I definitely agree that alot of girls dress this way – a perfect mix of cutesy and grungey! I wish I could have gone to Fashion week, I would have loved to see the Ruby show!
X
You always, always find the best stuff. Not just the good stuff, but the best!!!!
And then, I end up longing for all of these lovely pieces that I can never and will never get my hands on. It’s like falling in love with a gay man.
A but ‘b’ you can get your hands on Ruby via our webstore… http://www.rubyboutique.co.nz Thanks for the support everyone, great to have such positive feedback about a NZ label!! xx