The collections I’ve been most inspired by lately are the ones that wont be coming out for another year.  Summers here drag on and on and on and on,  so once all the year’s spring collections have been out for a while I start looking for the next year’s.  Vivi Ponti of the adorable line Vivetta sent me pictures from both her upcoming fall and summer lines, and while I love the fall one I can’t help but be more drawn to the summer campaign at the moment.  It’s bright and cheerful and makes me think of all the summer trips I want to go on as soon as my arm gets better.  It reminds me of 1950s teen fashion with all of its gingham and pastels and high waist bathing suits, and the photos are so good and happy and not at all serious.

9 Responses to “Vivetta S/S 12 Campaign”

  1. Jill says:

    Ohhhh, that yellow dress at top right: fabulous! Love the use of fabrics in the background. Stunning!

  2. Thanks for the tip, I didn’t know of this brand. What a lovely lookbook. I love the last picture, adorable.

  3. So cute! I like the bottom two, especially with the clouds! Fantastic!

  4. Joy says:

    I remember seeing this elsewhere and the campaign is so gorgeous. I love it all!

  5. Sally says:

    Oh these are gorgeous, I love Vivetta!

  6. Nadinoo says:

    Wow what a cute collection! I think it’s her best yet x

  7. Colleen says:

    This is AMAZING! It’s like nautical Lolita

  8. Beautiful collection, feminine and cheerful! Great post …

    Have a lovely weekend, with a lot of sunshine! =(^.^)=

  9. mon chéri says:

    oh how i love vivetta!

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