Twentysevennames’s Take Cover

I’m not one for fashion weeks, but I’d go to New Zealand’s in a heartbeat.  A plane ticket to Auckland might be out of the question, but at least I can live vicariously through some of my favorite NZ bloggers and their posts on NZFW shows and parties.  And at least I can see photos of collections as they get released.  Twentysevennames didn’t do a traditional runway show for their A/W 2012 collection, choosing instead to show an exhibit of Guy Coombes campaign photos.  Which is just as well for bloggers, since a good campaign photo beats a blurry runway one any day in my book.

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14 Comments

  1. Posted August 30, 2011 at 11:01 pm | Permalink

    Love this campaign! The fact that the backgrounds match the clothes is so creative. Especially love the green tartan dress!

    x Michelle | thefeatherden.net

  2. Posted August 30, 2011 at 11:29 pm | Permalink

    Holy moly this is an amazing collection! I love the wallflower idea.
    So much fun, and the colours and peter pan collars! Top one’s definitely my favourite. Thanks for posting them!

  3. Posted August 31, 2011 at 12:52 am | Permalink

    bottom left – get in my wardrobe now! oh, and i love guy coombes too, so this is 100% up my street (: xxx

  4. Posted August 31, 2011 at 1:19 am | Permalink

    Yeah! I love these. I would totally rather go to a NZ fashion week than the others too… I finally got to see some Twentysevennames pieces in person (Summerland is carrying them this fall!) and everything is just gorgeous! So many french seams… I love it.

  5. Lauren
    Posted August 31, 2011 at 4:52 am | Permalink

    This is an extremely fantastic way to shoot clothing. Whoever thought of this set up is a genius.

  6. Posted August 31, 2011 at 9:06 am | Permalink

    What an amazing and creative campaign! And I agree, this is really refreshing, runway photos can be so messy.

  7. Posted August 31, 2011 at 9:51 am | Permalink

    Beautiful collection! love the patterns!

  8. Posted August 31, 2011 at 1:07 pm | Permalink

    Wow, fantastic campaign!!

  9. Posted August 31, 2011 at 5:35 pm | Permalink

    love these looks :) and NZFW sounds awesome…honestly, ANY fashion week sounds awesome to me hah!

  10. Posted September 1, 2011 at 2:42 am | Permalink

    great shots right??? I was so impressed! NZFW has been insane! im loving every minute of it! If only it would stop sporadically raining! thats good ol nz for ya ;) :P

    KIM

  11. Posted September 1, 2011 at 5:58 pm | Permalink

    love these! such a good campaign x

  12. Posted September 1, 2011 at 6:31 pm | Permalink

    This collection is amazing! I love all the prints.

  13. Posted September 6, 2011 at 5:46 am | Permalink

    as an aucklander, i can tell you that nzfw IS amazing ;) plane tickets here aren’t as expensive as they once were… hey, you’ve got a year to save for the next one!

  14. Posted September 15, 2011 at 8:37 am | Permalink

    Very nice cloting, if only beacause of the name !
    Greetz, Marleen

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