The Hellers

Tel Aviv-based label The Hellers’ spring collection was inspired by the idea of Jane Eyre living in the “wild Aeolian Isles of Sicily,” which in iteslf is enough for me to love it.  I was obsessed with the book all throughout high school, when I cared more about books than fashion, and as a gawky, awkward, quiet thing, identified with Jane all the way.  When I did eventually start to get into clothes and fashion (and it wasn’t until after high school) I sometimes would put outfits together with favorite book heroines in mind: F Scott Fitzgerald’s ingenue flappers, Colette’s French heroines, or even characters out of Jane Austen novels, since the costumes in all those ’90s film adaptations were so good.

As much as I loved Jane Eyre, it never really occurred to dress like her.  The Victorian era was never my favorite as far as clothes went—too many corsets, too much fabric, way too dreary.  But The Hellers’ updated, world-traveling version of Jane is something I can get on board with.  There are hints of Victorian styles in some of the shapes (those wasp waists and full skirts) and in a few of the prints (botanical prints apparently inspired by illustrations from the 19th century).  But at the same time it’s super modern, with lots of mixed prints, silk dresses, and amazing kimono jackets.

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  1. Posted April 5, 2012 at 9:57 pm | Permalink

    I can actually recognise that collection-concept in the clothes and the photoshoot, which is unusual. I’m really impressed!

    I like the clothes, too. Always was fond of Jane.

  2. Posted April 7, 2012 at 6:55 pm | Permalink

    I love that that was the inspiration! Such a brilliant thing to imagine, even before translating onto a sweet collection xXx

  3. Posted April 11, 2012 at 7:56 am | Permalink

    beautiful creations!

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