Juliette Hogan A/W ’13

Seeing a new Juliette Hogan lookbook is always refreshing, but seeing one during the craziness of fashion month is even more so.  There have been lots of shows that I’ve really loved so far, and at the beginning of New York Fashion Week I keep hitting ‘refresh’ on Style.com to keep up.  But soon it gets too hectic: the shows start piling up faster than I can look through them, the trends keep coming left and right, and the street style sites I usually like get bombarded with crazy fashion week outfits that I just can’t relate to or imagine wearing.

I can definitely imagine wearing Juliette Hogan’s clothes.  They’re always simple and pretty, and never trendy.  At a time when it seemed like almost every designer in New Zealand was stuck on ’90s teenager style, Juliette Hogan was turning out flutter dresses and silk blouses that could be dressed up or down, according to age or style.  I like that.  I also like that her new collection, called Don’t Look Back, has clothes that would look good on a variety of women, for a variety of occasions.  There are party dresses, simple skirts, silk blouses, trench coats.  Things I can imagine having in my closet and wearing for years.

Photos: Guy Coombes . . . . Hair: Lauren Gunn at Stephen Marr . . . . . Makeup: Josie Wignall at M.A.C. . . . . . Model: Olivia at 62 Models . . . . . Styling: Rachel Morton.